Digipack: Back Cover Research

Digipack: Back Cover

Research and planning

Back covers generally follow the same trend/ have the same features- an image relating to the digipack as a whole which creates continuity, a track list and a barcode. In some instances the spine is featured upon the back cover (usually consisting of the artist name and album title).

Here are some examples of back covers with similar artists to our own:

 This example is of the artist Adele’s album ‘21’

It is a very simplistic and generic back cover, consisting of the artists face, track list, barcode and spine.

It also has text running along the bottom; this text is information on the record label and producers.

This example is of the artist Dido.

It is very similar to the Adele back cover, in terms of colours and features; the only feature not on this back cover is the spine.

We can note in both examples so far, that the artist is visible on one side, and the track list is visible on the other.

This example is of the artist Pixie Lott’s album ‘Turn It Up Louder’

In this example, the layout is very similar to the Dido back cover, with the same features as the Adele back cover.

This example is visibly more colourful, and it is important to note that the colours link to all the different features; pink of the shoes corresponds to the pink text, the black dress the artist is wearing corresponds to the song titles and the spine consists of all 3 of these colours.

This next example is of the artist Birdy, who is the artist of the song in our music video:

On our digipack cover, we have an image of our artists with a golden hour effect, taken in the green and floral grounds of hall place.

We had the idea of using a landscape image at golden hour on our back cover; like in the Birdy example, the continuity will be shown through between the back and front cover through golden hour and the location.

In the shoot for the front cover, we managed to obtain some landscape shots:

In order to create more of a ‘golden hour’ effect, I resorted to using the same photo editor I used for the front cover, an internet site called ‘PicMonkey’.

Step 1: Crop the image into a square

Step 2: Step 2: Changing the saturation and temperature, adding the effects dusk and radiance.

FINAL IMAGE:

Using evidence from the research and examples, the features that need to be put onto the back cover are the track list, the barcode, and production information.

As a matter of convenience (and since we kept the artist name and title the same) we will use the original Birdy track list (featured in one of the above images). We will number the songs “01, 02, 03 etc.”, using the Dido example as inspiration. As I analysed in the Pixie Lott back cover, all the features are colour co-ordinated. Therefore, the numbers will be in a shade of green linking to the trees and the song titles will be in black so that they stand out over the light brown background. Green is classed as an ‘earth colour’, linking to our Gaia earth child theme. As the text will be placed in a centre format, the barcode will be placed in the centre at the bottom of the cover, and on top of this will be the production information.

(work by myself)