Broadcast Research

When publishing music videos to the public, music videos are normally shown on music video channels in order to promote the artist, song and record label. Usually large companies such as MTV are used who have rights in all areas of the music business and broadcast internationally. MTV would by the broadcaster of our chose if we were to promote our music video as this broadcaster is aimed at the under 30's, which covers our target audience of people in their late teens and early twenties. As MTV promote internationally, our music video would be shown globally therefore gaining more promotion which leads to more sales. MTV is also the parent company of other types of music channels such as MTV hits, MTV base, MTV classics, MTV rocks and MTV dance, meaning the music video can be also promoted on these channels as well especially as Birdy is Folk, Indie Folk, Indie Pop and Indie Rock. 

Research: Hannah

Digipack: Hand drawn designs

This is the Hand Drawn design of the front cover of the our digipack.
Throughout our digipack we are planning two have only two fonts used. We are in the process of finding a very decorative font to use on the artists name and a much more rigid font for the album title. The album title will also all be in capitals.
We are also currently trying to design a embellishment to be involved on the line underneath the artists name.
Another element to this front cover is gradient fill we are planning to put only on the back ground. We want to made the gradient fill in the top half of the picture and make it white to add to the effect of natural light. To do this without effecting the model we will need to use layers and cut the model out of the first layer and place them on a second layer and only put the gradient fill on the first layer.
The inspiration for our front cover came mostly from the Dido cover we looked at in our research. For example the use of light and gradient fills can be seen in the Dido cover.

This is the design for the inside of our digipack.
This is the most open to change as we begin to shoot for the inside cover. We know that we want to use aspects of the sun that can be seen in the Ben Howard inside cover we looked at in our research.
Obviously the whole picture could be very different as we start to shoot as we can garentee we will find a perfect setting with a large tree for the sun to bleed through with smaller yet still elegant flowers near by to have in our foreground. Because of this we accept that the final photo we use may be quite a bit different from this plan.
 However the editing will stay the same. We plan use a large photo for both sides of the inside page but on the right hand side that holds the CD we want to use a gradient fill of the same brown colour we will use for the CD.

This is the Design for our CD. While this is designed around our research we did we have also thought of a lot of the design ourselves.
Our research showed us that when creating minimalist CD designs it is crucial to balance decorative with rigid aspects. Because of this we have balanced out the decorative texts with a decorative symbol on the bottom half of the CD.
Additionally to this our research showed us that it isn't uncommon to have the copyright declaration going the whole way around the outside  of the CD in much smaller writing. We have cooperated this into our designs.
Furthermore, we want to link our CD to the rest of the digipack and the poster so as well as using the same fonts the whole way through we are also going to use a gradient fill on the CD. However the gradient fill we plan to use is a radial gradient fill that goes the whole way round the edge changing the dark earth brown of the CD to white on the outer ring.

This is the back cover of our digipack. The main inspiration for this back cover is the Ben Howard back cover. While his uses the golden hour over a field with sheeps we want to use it over a natural landscape but have most of the picture taken up by the sky.
The text for this side is inspired by the back cover of Didos digipack. She had her numbers and song titles different colours and we want to do something similar but change the fonts. By having the numbers the decorative font and the song titles the rigid font.
The only other feature on this back cover is the barcode. We have not used up all the space on the back cover because we want it to follow the minimalistic vibe introduced by the rest of the digipack.






(Designs and work here done by Rosie)

Music Video Final Cut

Here is the final cut of our music video. n order to receive feedback from our target audience, we plan to post it on social network sites.

All the editing was done on a programme called Serif Movie Plus as it gives greater editing options than programmes such a Windows Movie Maker.

Editing- Rosie

Digipack: CD Design (with hand drawings)

This is our final CD design for the digipack. We made it in Adobe Illustrator and linked it both to our other aspects of the Digipack and our research. Below is a break down of a few features we created on the CD.

This is a illistration we made on the CD itself to balance out the decoration between the top and bottom halves of the CD. We made it by getting two 'P' in the same font as 'Birdy' on the top half. We then flipped one so it was a reflection on the vertical egde. We then carefully lined them up to created this elegant pattern to put on our CD.


This is the artists name. We used a much mroe decorative font to show the difference between the artists name and the song title. We choose to underline it after revisiting our reserach on the Mumford & Sons disk. Also on this CD we saw that there were often a few elegant touches added to the Text so we decided to make the line more of feature than just a tool to make it stand out. This line however created problems for us as it crossed over the 'y' of birdy and made it look messy. To combat this problem once we have finished the whole thing we then imported it into Adobe Photoshop so that we could manually change the line and make it stop either side of the 'y'.



This image shows two of the features of our CD.

Firstly we can see the gradiant fill we used the whole way around the outside of the CD. We did this for two reasons. We wanted the CD to link to the other aspects of the auxilary tasks and since we have a gradiant fill on our poster it fitted in nicely. Additionally we used a gradiant fill becuase it symbolises the effect of that when shooting at golden hour, which in turn links to our music video and other auxilary tasks.

Secondly we can see from this image that we have made our copyright declaration run the whole way around the CD like our research suggested. This is a professtional finishing touches that exaggerates and compliments the gradiant fill due to the white of the text.




Other important aspects to mention are things like the colour scheme. We spent alot of time thinking about the colour scheme as it could make or break our design. We choose white and brown. we choose white because it complimented the brown and relates back to the effect of the light in our music video and we choose brown because it relates to the poster as well as the idea of our lead in the music video being a earth goddess.

(CD Construction and work done by Rosie)

Digipack: CD Design Research

(Research done by Rosie)

Digipack: Font Research

When we reviewed our decisions as a group, we decided to edit the look of our font front the original 'Dahlia' fonts.  We tested a range of fonts for our font on the auxiliary task and as you can see, we decided to use lower case font rather than uppercase, with more of flowing look, which adds to the Gaia earth goddess ambiance of our front cover. We were also having issues with deciding upon a name for our artist, so we reverted back to the original artist of the song, ‘Birdy’. We used Ancestry SF for the artist's name and Book Antiqua for the song title. We also added a brown fill to the back of the text and changed the text colour to white. We also added a line under 'Birdy' and changed this feature to a feather appearance again adding to the earth goddess ambiance. This is our final font. 

(work by Hannah)

Digipack: Initial CD disk initial research

Digipack: CD

Initial Research

CD’s were harder to research as there are few images of them. Here are some examples:

‘Birdy – Shelter’; these are 2 examples (one of a single and one of an album) from the artist of the song we are using.

Looking at other artists, we were given more variety when it came to the look of the CD. Here are some examples of similar artists we have already looked at:

These Ellie Goulding CD’s are quite similar to the previous Birdy CD’s. The format is very similar (artist name along the top of the CD, in the same font as that featured on the CD case), the visible difference is the pink.

In all, all 3 CD’s are very similar; plain colour with no added designs, artist name featured on top with the album/ single name also featured and text around the rim of the CD.

Here are some alternate examples from the artist Pixie Lott:

Again, we can see that these examples both contain bold, statement colours (the red and yellow), though they have slightly different designs/ formats.

The red CD contains a grey ‘X’ and the album track list, as well as the artist name and album title. In this example, the title and artist name aren’t much larger than the other text, therefore they don’t really stand out in comparison to the other examples.

The yellow CD draws more comparisons to the previous examples, as, format wise (in terms of the text), the positioning is the same.

All these examples are from similar artists, and they seem to follow roughly the same trend; a bold statement colour on the background (on occasion with a few extra designs), the artists name headed at the top (usually in the same font found on the cover) and text lining the rim of the CD.

(work by me)